TikTok is introducing a new feature that enables them to lessen the quantity of AI-created content appearing in their feeds. This initiative comes as the platform disclosed that it presently contains over 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a widespread launch. This shift coincides with a rise in AI-generated material, spurred by recent content generation software.
AI Content on Other Platforms
Recent reports that nearly 10% of the most rapidly expanding video streams on a popular video site only show AI-generated videos. A large amount of this material is considered “AI slop”, a term for inferior, mass-produced content that is often illogical or dreamlike.
“We know from our community that a lot of users appreciate content made with AI tools, from digital art to informative clips, and we aim to provide users the power to increase or decrease of that, based on their own likes,” stated a platform representative.
Volume and Proportions
The service disclosed that there are now over a billion videos on its app identified as AI-generated. Collectively, more than 100 m media items are uploaded to the service each day, making AI content a relatively small portion of its overall inventory.
How to Adjust Settings
Viewers will be in a position to decrease or raise the amount of artificial media they watch by opening the topic control feature in the application and selecting AI-made media. Other topics that currently be modified under the setting encompass politics, fashion, cosmetics, and movement.
Platform Guidelines
TikTok’s rules require creators to label lifelike artificially created content, and it forbids malicious fake videos of celebrities or critical incidents. Any believable AI video that is unmarked can be taken down under its community policies.
Furthermore, the app will from now on attach an artificially created tag to content created with its proprietary AI systems, or flagged by an cross-platform project for spotting content made by AI. This measure is intended to deter users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The company is furthermore introducing a $2m AI literacy fund for experts and groups to produce educational content about responsible artificial intelligence. This project will support charitable organizations focused on educating programming and robotics.
Moderation Strategy
The video-sharing app has justified its moderation strategy, during debate over proposals to cut jobs for hundreds of review team members in the United Kingdom. TikTok is planning to reduce hundreds of positions in its content moderation team in London, with trade unions and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead stated that human moderation would remain essential, but AI can protect employees by filtering out the most harmful content prior to it has to be seen by staff. The company stated a notable drop in disturbing and violent content reviewed by human moderators over the last 12 months due to reliance on its machine learning processes.
It is vital to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we further consider it’s highly necessary to limit contact with dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us process content quickly.”
